In 1919 Count Negroni wanted something a bit stronger in his Americano (a popular drink at the time with sweet vermouth, Campari and soda water). So they swamped out the soda water for gin and voila - we've been enjoying Negronis ever since! Here's our take on it. Cheers!
1 ounce Tanqueray gin
1 ounce Campari
1 ounce Rose Hip Elixir
-- Stir ingredients on ice, and strain into glass.